Priority of Use and Distinctiveness are Key. Common Law Rights Are Two Giant Steps Below Federal Principal Registration Rights. Federal Registration Expands the Reach of a Trademark. Hart, Schaffner and Marx , 760 F. Priority or First to Use. Potential trademarks and parts of potential trademarks that are not inherently distinctive.

58 USPQ2d 1523, 1526-.

Important to a Trademark or Service Mark? A Strong Trademark is a Bigger Piece of Intellectual Property. Trademark may be registered on the USPTO Trademark Principal Register, qualifies for more protection under more federal, state and common law and is stronger for use in business to promote authenticity and for expanding product lines.

Likelihood of Confusion is a Common Issue for Trademark Application Refusals, Oppositions and Cancellations, and Infringement Suits. Likelihood of confusion is one of the most common grounds for a USPTO trademark refusal and trademark oppositions or trademark cancellations.

How to Avoid A Trademark Application That is Likely To Be Refused Because of Confusion. And Primarily Geographically Deceptively Misdescriptive; Primarily Merely a Surname.

The Most Efficient Commercial Tool Ever Devised. Being able to associate a product or service with to designate a federally registered trademark is a strong business tool. Purchasing decisions are continually influenced by trademarks by distinguishing products from one another and indicating a level of. Quality about products and services. Most Efficient Commercial Tool Ever Devised.

The Most Efficient Commercial Tool Ever Devised. Being able to associate a product or service with to designate a federally registered trademark is a strong business tool. Purchasing decisions are continually influenced by trademarks by distinguishing products from one another and indicating a level of. Quality about products and services. Most Efficient Commercial Tool Ever Devised.

Did you just receive a refusal on your trademark application for being Merely Descriptive? See Why Should I Have A Trademark Attorney Answer My Office Action. If you have already applied and been refused. There may be responses that may save your trademark from going abandoned. Why not just read a textbook or blog in order to find out the answer to a trademark refusal? Not every office action has an answer that will save the application, some proposed trademark applications. Merely Descriptive matter is .

Are you getting all the benefits that you can from your IP? Intellectual property fuels the creation of knowledge-. By providing a legal infrastructure through which ideas can become products, robust IP systems foster innovation leading to economic growth, job creation, and sustained competitiveness in global markets.